Blog
Playbooks for modern B2B
Ideas on demos, sandboxes, videos, and the stack modern B2B teams use to put their product in front of buyers and users
Trusted by leading B2B software teams




Tilden Hellyer
Growth Product Manager
“Saltfish is amazing at drawing attention to something. This was a great way to really have a low cognitive entry point.”
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Klaus-M. Schremser
Co-founder & CRO
“We have users across the world in dozens of languages. Saltfish lets us onboard all of them with localized video, without recording a single extra take.”
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Clara Andén
Commercial Director
“We went from one team trying it out to 50 people across three departments in a matter of weeks. Nobody had to be convinced, they saw it and wanted in.”
Read case studyLuuk De Jonge
Head of Product
“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”
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Dorian Simon
Growth
“Our customers are enterprise engineering teams. They expect a polished experience. Embedding interactive demos in our knowledge base lets us deliver that at a scale a team our size normally couldn't.”
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