Ideas for marketing teams at modern software companies

How B2B software brands show up every week, from the founders of Saltfish

CompanyOct 14, 20266 min read

Why Saltfish is now the AI video team for modern software companies

We started with interactive demos, learned that the real problem is being seen every week, and rebuilt Saltfish around video

Simon Blackman

Co-founder

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InsightsOct 1, 20267 min read

A video for every release, on the day it goes live

Product teams release every week while marketing makes video every quarter, and closing that gap is a change of workflow, not of budget

Simon Blackman

Co-founder

InsightsSep 16, 20267 min read

Buyers now ask AI first, so make sure the answer shows your brand

When a buyer asks ChatGPT or Google which tool to pick, the answer cites its sources, and your videos can be one of them

Eskil Sköldkvist

Co-founder

InsightsAug 26, 20266 min read

Why most AI video still looks like everyone else's

Generic AI tools make more videos, but buyers remember brands they recognise, and that takes video trained on your own look and motion

Simon Blackman

Co-founder

InsightsAug 5, 20266 min read

The content you already paid for should work twice

Your blog posts, case studies and release notes already hold the story, and video is how most buyers will actually see it

Eskil Sköldkvist

Co-founder

InsightsJul 15, 20266 min read

Your competitors are not better, they are just louder

Most B2B software deals are decided before the first sales call, by whichever brand the buyer already knows

Simon Blackman

Co-founder

CompareMay 11, 202610 min read

Storylane vs Saltfish: which interactive demo platform fits your team

A side-by-side look at Storylane and Saltfish across capture, AI features, analytics and plans, to help your team pick the right demo platform

Simon Blackman

Co-founder

CompareMay 11, 20268 min read

Arcade vs Saltfish: how the two compare for B2B software teams

A side-by-side look at Arcade and Saltfish across interactive demos, AI video, brand control and plans, for teams choosing between the two

Simon Blackman

Co-founder

CompareMay 11, 20268 min read

Navattic vs Saltfish: how the two interactive demo platforms compare

A side-by-side look at Navattic and Saltfish across capture fidelity, AI features, analytics and plans for mid-market B2B teams

Simon Blackman

Co-founder

CompareMay 11, 20268 min read

Supademo vs Saltfish: which demo platform scales with your team

A side-by-side look at Supademo and Saltfish across pricing models, AI features and team scaling, for teams outgrowing per-creator pricing

Eskil Sköldkvist

Co-founder

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