terms of service
Effective date: 2025-08-02
Entity: Saltfish AB, Roslagsgatan 45, 113 54 Stockholm, Sweden ("Saltfish", "we", "us")
Contact: simon@saltfish.ai
These Terms govern access to and use of Saltfish's avatar-creation studio and embeddable video widget (the "Service"). You represent that you are an authorized representative of Customer and have authority to bind Customer to these Terms. The Service is offered for business use only and is not intended for consumers. By creating an account, installing the widget, or otherwise using the Service, you agree to these Terms on behalf of the entity you represent ("Customer"). If you do not agree, do not use the Service.
1. Definitions
Studio: Saltfish's web application used to create avatars, playlists, and Outputs.
Widget: The embeddable player/experience deployed on Customer sites/apps.
Customer Content: Any content Customer or its personnel provide to or through the Service (e.g., recordings, uploads, prompts, scripts).
Creators: Customer's personnel who create or upload recordings to make avatars.
End Users (Viewers): Individuals who view or interact with the Widget on Customer properties and do not create avatars.
Output: Media generated by the Service (e.g., avatar video/audio) from Customer instructions.
Documentation: Saltfish's user docs and implementation guidance.
De-identified Data: Data that cannot reasonably be used to identify a person.
Personal Data: Information relating to an identified or identifiable natural person.
Security Incident: A confirmed breach of security leading to accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data transmitted, stored, or otherwise processed by the Service.
Sub-processor: A third party engaged by Saltfish to process Personal Data on Saltfish's behalf.
2. Accounts and Eligibility
Customer must ensure that account information is accurate and kept secure. Customer is responsible for actions taken under its accounts. The Service is for business use only and not for children. Saltfish may request reasonable evidence of a representative's authority to accept these Terms on Customer's behalf.
3. Service Description; Changes; Beta
Saltfish will provide access to the Studio and Widget as described in the Documentation. We may modify features, provided we do not materially reduce core functionality without reasonable notice. Beta or early-access features are provided as is, may be suspended at any time, and are excluded from any service commitment.
4. Licenses and Ownership
From Saltfish to Customer. Subject to these Terms, Saltfish grants Customer a non-exclusive, non-transferable license to use the Studio and to embed/display the Widget on Customer-controlled properties for Customer's business purposes.
From Customer to Saltfish. Customer grants Saltfish a license to host, process, transmit, and display Customer Content and Outputs solely to provide, maintain, and secure the Service and to deliver requested features.
Ownership. As between the parties, Customer owns Outputs and Customer Content, and Saltfish owns the Service, Documentation, and related IP. Customer is responsible for ensuring it has all necessary rights and consents for Customer Content and Outputs, including likeness/voice/publicity rights and any third-party materials.
Feedback. If Customer provides feedback or suggestions, Saltfish may use them without restriction or compensation.
5. Customer Responsibilities
Creators vs. Viewers. Only Creators (Customer personnel) may create avatars and generate Outputs. End Users (Viewers) may view and interact with the Widget but do not create avatars.
Compliance and consents. Customer will obtain and document all notices, consents, and authorizations needed to use likenesses, voices, names, or other personal data of Creators in the Service and to show Outputs to End Users.
Avatars and likeness. No impersonation without authorization. Customer represents it has the right to create avatars from any recordings it uploads.
No biometric identification. Customer will not use the Service for biometric identification, liveness detection, or identity recognition of individuals.
Sensitive/special-category data. The Service is not designed to process special-category or other sensitive data. Customer must not submit such data unless strictly necessary and supported by a valid legal basis (typically explicit consent) with safeguards (minimization, masking, limited retention).
Session recording feature. The feature is off by default. If enabled, it logs DOM events (not screen/audio/video). Customer is responsible for obtaining any required notices/consents from its users and for configuring masking/redaction to avoid capturing personal or sensitive data.
Use restrictions. Customer will not (i) reverse engineer or circumvent security; (ii) interfere with the Service; (iii) use the Service for medical diagnosis, law-enforcement surveillance, or inferring protected characteristics; or (iv) resell the Service except to allow End Users to access it on Customer properties.
6. Confidentiality
Each party will (i) protect the other party's Confidential Information with at least reasonable care; (ii) use it only to perform under these Terms; and (iii) disclose it only to personnel and providers under confidentiality obligations with a need to know. "Confidential Information" includes business, technical, and security information disclosed by a party, excluding information that is public through no fault, already known, independently developed, or rightfully received from a third party without a duty of confidentiality. If compelled by law to disclose, a party will give prompt notice (if lawful) and reasonably cooperate to seek protective treatment.
7. Sub-processors and Third-Party Services
Saltfish uses carefully chosen service providers (e.g., cloud hosting, payments, media generation, support tools) to help deliver the Service. We require written contracts and industry-standard protections, and we remain responsible for our providers' performance.
Transparency and notice. Saltfish maintains a current list of material sub-processors available upon request and will provide prior notice of material changes.
Objection process. Customer may reasonably object to a new sub-processor on privacy or security grounds by notifying Saltfish within the notice period. The parties will work in good faith to resolve the objection; if unresolved, Customer may disable the affected feature or terminate the impacted order for a pro-rata refund of prepaid fees for the unused portion.
Customer-enabled integrations. Third-party services that Customer enables are governed by their own terms; Customer is responsible for that provider relationship and consents. Saltfish processes data sent to such integrations on Customer's instructions.
8. Data Protection
Roles. For Customer's use of the Studio and Widget on Customer properties, Customer is the controller (or a processor for its own customer) and Saltfish is the processor (or sub-processor) for personal data processed on Customer's behalf. For analytics on saltfish.ai and Saltfish's own operations (billing, account admin, service logs), Saltfish is a controller.
Privacy Policy and DPA. The Privacy Policy forms part of these Terms. The Saltfish Data Processing Addendum (DPA)—including EU SCCs (Modules 2/3) and the UK Addendum—is incorporated by reference and applies automatically whenever Saltfish processes Personal Data on Customer's behalf. The DPA is available at https://saltfish.ai/dpa and controls over these Terms on privacy and security topics.
No training or product-improvement use. Saltfish will not use Customer Content, Outputs, or Customer Personal Data to train, fine-tune, or otherwise improve models or products, and will flow this restriction down to Sub-processors.
Export and deletion. Upon termination or written request, Saltfish will assist Customer to export and delete Customer Personal Data and Customer Content as set out in the DPA.
Transfers. Cross-border transfers rely on the SCCs (and UK Addendum) with appropriate supplementary measures, as described in the DPA.
9. Security; Incidents
Saltfish implements administrative, technical, and organizational measures appropriate to the risk, including encryption in transit and at rest, access controls, secrets management, audit logging, and vulnerability management. Saltfish will notify Customer without undue delay and in any event within 72 hours after confirming a Security Incident involving Customer Personal Data, and will provide updates, cooperate on remediation, and document corrective actions.
10. Fees, Billing, Taxes
Customer will pay fees per the selected plan or order. Unless otherwise stated, fees are billed in advance and are non-refundable. Usage/overage fees may apply.
Taxes. Prices are exclusive of VAT and other applicable taxes. Where required by law, Saltfish will add taxes to the invoice/checkout and remit as required. Customer is responsible for all taxes related to its purchases (e.g., VAT/sales/use/withholding), except taxes based on Saltfish's net income.
Plan changes. Upgrades take effect promptly and may be prorated for the then-current term. Downgrades take effect at the next renewal unless otherwise agreed.
11. Support; Availability
Saltfish provides reasonable support by email during business hours. Unless agreed in an order or SLA, the Service is provided without uptime commitments, and maintenance windows may occur.
12. Term; Suspension; Termination
Term and renewals. Plans are sold on a monthly or annual term and auto-renew for successive terms unless cancelled before the end of the current term.
Termination for convenience. Either party may terminate effective at the end of the then-current paid term by giving notice at least 30 days before renewal (or, for monthly plans, before the next billing date).
Post-termination access and export. For 30 days after termination, Customer may access/export Customer Content and Outputs then in Saltfish's possession. After that, Saltfish may disable access and proceed to deletion per Section 8.
Prepaid fees. Except where prohibited by law or stated otherwise in an order, prepaid fees are non-refundable.
Suspension. Saltfish may suspend access for material breach, security risk, or non-payment after notice.
13. Warranties and Disclaimers
By Customer. Customer represents and warrants it has all rights and consents needed to submit Customer Content, create avatars, and generate Outputs, and that its use will comply with law and these Terms.
By Saltfish. Saltfish will provide the Service in a professional and workmanlike manner and substantially in accordance with the Documentation.
Disclaimers. Except as expressly stated, the Service and Outputs are provided as is. Saltfish disclaims implied warranties of merchantability, fitness for a particular purpose, and non-infringement, and does not warrant that the Service will be error-free or uninterrupted or that Outputs will be accurate for any specific purpose.
14. Indemnities
Saltfish IP indemnity. Saltfish will defend Customer against third-party claims alleging that the Service (excluding Customer Content, Customer integrations, or third-party services) directly infringes a patent, copyright, or trademark, and will pay damages and costs finally awarded, provided Customer promptly notifies Saltfish, gives Saltfish sole control of the defense, and cooperates. As remedies, Saltfish may modify the Service, procure a license, or terminate impacted features with a pro-rata refund of prepaid fees.
Customer indemnity. Customer will defend Saltfish from claims arising out of (i) Customer Content or Outputs (including likeness/voice/publicity rights and consents), (ii) Customer's use of the Service in violation of law or these Terms, or (iii) third-party services or integrations enabled by Customer, and will pay damages and costs finally awarded.
15. Limitation of Liability
To the maximum extent permitted by law: (a) neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or lost profits, even if advised of the possibility; and (b) each party's total liability arising out of or related to the Service is limited to the amounts paid or payable by Customer to Saltfish for the Service in the 12 months before the event giving rise to liability. These limits do not apply to unpaid fees, misuse of the other party's IP, or each party's indemnity obligations.
16. Export, Sanctions, Anti-Corruption
Customer must comply with applicable export, re-export, and sanctions laws (including EU and U.S. laws) and will not use the Service in prohibited jurisdictions or for prohibited end uses. Customer will comply with anti-bribery laws.
17. Third-Party and Government Requests
Saltfish may respond to lawful requests and will seek to narrow scope and notify Customer unless legally prohibited or there is a risk of harm.
18. Changes to These Terms
We may update these Terms from time to time. For material changes, we will provide advance notice (e.g., 14–30 days). Continued use after the effective date constitutes acceptance.
19. Governing Law and Dispute Resolution
These Terms are governed by the laws of Sweden, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the courts of Stockholm, Sweden, and waive any objection to venue or forum non conveniens.
20. Miscellaneous
Order of precedence. If there is a conflict, an executed order form or DPA prevails over these Terms, which prevail over Documentation and marketing materials.
Assignment. Neither party may assign these Terms without the other's consent, except to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets with notice.
Notices. Legal notices to Saltfish: simon@saltfish.ai. Notices to Customer: the admin email on file.
Force majeure. Neither party is liable for delays or failures due to events beyond reasonable control.
Severability; waiver. If any provision is unenforceable, the remainder remains in effect. Failure to enforce is not a waiver.
Entire agreement. These Terms, the Privacy Policy, DPA, and any order form are the entire agreement regarding the Service.