''Our CS team used to spend 70% of their time on basic onboarding. With Saltfish, they now dedicate that time to growing accounts while we're onboarding more users than ever''

- Nicholas S. Jacobsson, Founder of Influeri

About Influeri

Influeri is an AI-powered influencer marketing and UGC platform that automates every step of influencer campaign management - from creator discovery and outreach to contracting, content delivery, performance tracking and payments. Trusted by brands like Linas Matkasse, Axfood, and Motorola, Influeri helps companies run scalable, data-driven campaigns with micro and nano influencers across TikTok and Instagram.

Opportunity

Despite a growing number of signups, Influeri faced a significant challenge: many users would explore the platform but seldom complete a campaign draft - a critical first step to realizing the platform's value.

To address this, Influeri's team started reaching out to new ICP signups. However, as the volume of signups increased, this approach became unsustainable, taking too much time away from important customer delivery work. The company needed a scalable solution to guide users towards activation and integrate them into the sales process effectively.

Solution

Influeri partnered with Saltfish to implement an AI-generated, in-app video onboarding experience. This personalized welcome video guides users through the platform, highlighting key features and assisting them in creating their first campaign draft.

By embedding this experience directly into the user's first session, Influeri provided immediate, contextual guidance without requiring users to leave the platform. The video walkthrough demystified the campaign creation process, encouraging users to engage more deeply with the platform's capabilities.

Outcome

The introduction of Saltfish in the onboarding experience led to a noticeable decrease in support inquiries related to basic platform navigation and campaign setup. More importantly, a higher percentage of new signups progressed to creating their first campaign draft, a key activation milestone.

This shift allowed Influeri's Customer Success team to reallocate their efforts from routine onboarding tasks to strategic account development and growth initiatives.

''We’re now able to focus more on the customers who are ready to grow, not just the ones who are stuck figuring out where to start''

— Nicholas S. Jacobsson, Founder & Working Chairman, Influeri

Additionally, Influeri began leveraging video engagement data and campaign draft completions as indicators of user intent, enabling more targeted and timely outreach by the sales team.

Looking ahead

Building on the success of the new onboarding experience, Influeri plans to expand its use of personalized video guidance throughout the user journey. Upcoming initiatives include:

• Multilingual Support: As Influeri expands into South American markets, offering onboarding experiences in multiple languages will be crucial to accommodate non-English-speaking users.

• Creator-Side Onboarding: Developing tailored onboarding experiences for influencers joining the platform to ensure they understand how to engage with brand campaigns effectively.

• Post-Campaign Guidance: Implementing video touchpoints to assist users in analyzing campaign results and optimizing future strategies.

By integrating personalized, contextual video experiences at key stages of the user journey, Influeri aims to enhance user engagement, streamline platform navigation, and drive even higher conversion rates across its expanding global user base.