How Contrast Increased Feature Activation with Saltfish

''We’d tried product tours and checklists, but most users just skipped them. With Saltfish, we’re seeing users engage more deeply and actually stick through the full walkthrough''

- Luuk De Jonge, Head of Product at Contrast

About Contrast

Contrast is a modern webinar and virtual events platform built for B2B SaaS teams. Known for its branded, interactive experiences, Contrast helps software companies deliver standout webinars with on-screen Q&A, emoji-rich chat, and AI-powered content repurposing. Every session is designed to be engaging, on-brand, and easy to reuse.

Opportunity

Contrast’s webinar studio is central to the product experience. It offers a wide range of tools for hosting events, customizing layouts, and driving live interaction - all in one place. With so much functionality available upfront, the challenge wasn’t usability but guidance: helping new users discover what they could do and where to start.

In a category where trust and credibility are everything, the onboarding experience sets the tone. Generic product tours and static checklists felt out of place - they lacked personality, didn’t reflect Contrast’s brand, and most users simply skipped them. For a product-led motion built around self-serve adoption, Contrast needed a more intuitive and engaging way to welcome users, demonstrate value, and build confidence from the start.

Solution

Contrast partnered with Saltfish to launch an embedded onboarding experience inside the webinar studio. Instead of generic tours, new users now get a contextual, video-based interactive walkthrough that feels native to the platform.

Each step is short, visual, and directly tied to the interface, explaining key functions while building user confidence. The format offers users the choice to continue or explore independently after each video, balancing flexibility with guidance. This human, high-touch approach reflects Contrast’s brand and complements the interactive, audience-focused nature of the product.

Outcome

Since launching the new onboarding experience, Contrast has seen a clear shift in user engagement. More than half of all users who opted into the walkthrough completed the full multi-step journey, a significant improvement over previous onboarding tools.

This high participation rate suggests that users find the experience both intuitive and valuable. Early feedback has been positive, with users responding well to the clarity, tone, and pacing of the experience. Compared to legacy tours and checklists, Saltfish has delivered a more engaging and trusted way to guide users through the studio without adding support overhead or engineering lift.

''It’s not just that more users are completing onboarding. It’s that they’re actually understanding the product better, and getting to value faster''

- Luuk De Jonge, Head of Product at Contrast

Looking ahead

Encouraged by user engagement and positive feedback, the Contrast team is exploring new ways to extend Saltfish across the product. Upcoming use cases include feature discovery, plan upgrades, and customer education moments.

The team sees Saltfish as a scalable way to deliver more personal, engaging in-product communication - especially in flows where clarity and timing matter most. By replacing static prompts with dynamic video, they’re making guidance feel more human without adding operational complexity.